International Journal of English Literature and Culture

International Journal of English Literature and Culture

Vol. 11(2), pp. 53-61, June 2023

 ISSN: 2360-7831

https://doi.org/10.14662/ijelc2023035

 

Review

 

Participatory Communication as an Approach for Good Governance and Development in Nigeria

 

1Suleiman M. Yar’Adua and 2Samira Galadima

 

1&2Department of Mass Communication, Bayero University, Kano. 2Giwo Science Academy, Bauchi

*Corresponding author’s Email: smyaradua.mac@buk.edu.ng

Accepted 28 June 2023

Abstract

 

Communication scholars have observed that for good governance to be achieved there must be a nexus between the concept of capability, accountability, and responsiveness. As it relies heavily on the need for full participation of citizens and civil society actors in governances and is predicated on the effective flow of information and dialogue, between citizen, governments, and other actors. Within this context, this paper examined participatory communication as an approach for good governance in Nigeria. A content analysis of secondary data was done for the interpretation of the data. This allowed for the evaluation of existing knowledge for the purpose of relevance, consistency, replication and refutation. The paper argued that participatory communication is a major approach for good governance in Nigeria and the role of the media to foster participatory communication is fundamental for the overall success of good governance. The study concludes that in order to eliminate the dependency relationships between the rural areas and development planners, there is a need, for a bottom-up communication approach that actively involved community members in problem identification, message design, and in the identification of strategies that are capable of reaching and producing uniform comprehension and acceptance among rural audiences. The study recommends that all community groups (majority and minority) must be involved in the communication process and communities should identify their problems and proffer solutions to them.

 

Keywords: Communication, community, dependency, dialogue, good governance, and participatory.  


 

Cite This Article As: Yar’Adua, S.M., Galadima, S. (2023). Participatory Communication as an Approach for Good Governance and Development in Nigeria. Inter. J. Eng. Lit. Cult. 11(2): 53-61